Today I am going to address what I honestly see as the BIGGEST problem my clients have with their marketing.
I have clients come to me all the time— 55, 60, 70 years old— and they are just drained. They’ve got money problems, time problems, family problems… Their Practice has sucked every last bit of energy out of them, so they are just this shell of a person.
Why? Well, they definitely didn’t do it on purpose. Something happened that caused them to isolate themselves. And the thing about mankind is, we don’t do well with isolation. Within isolation, there are enormous amounts of judgment.
How does this apply to you?
Truth #1. Until you stop judging, you will always be afraid of judgement.
Truth #2. Until you stop FEARING judgment, your marketing will be mediocre.
Conclusion? Until you stop judging others, your marketing will be mediocre.
Here’s the thing about judging other people. It is incredibly, incredibly easy. You see someone with an incredibly nice car, or house, and what’s the first thing you do? You judge them. You hope it is a lease, or assume that they’re an arrogant a-hole.
Or in our other scenario, you judge those you deem “below” you on the scale. The homeless. The lower class. The girl working in a fast food restaurant.
But for some reason, people think that “the middle” is safe. It is this safe spot that you have decided is judgment-free, so you just stay there… You keep your marketing there. You don’t take any risks, and you do “OK.”
But are you really happy with the middle? Are you really satisfied with OK?
Life is too short for you NOT to get this right. You need to have enough pride for what you DO and for the people you help to tolerate the judgment. It is coming either way; it is only a matter of whether or not you understand it.
You need to stop judging others, and only then will you stop fearing judgment. That’s when you’ll see your marketing rise to the top. That’s when you’ll see your Practice and your team rise to the top. You’ll want to shout it from the rooftops and tell everyone you know— you will be so proud of what you do that there won’t be any stopping it.
So think about it. Does this describe you? Is it time to stop judging the doctors and Practices at the top, and start BECOMING one?
To learn more marketing tips, call 866-917-2808 today, and tell my team that you were referred by my blog.
Until next time,