When Jay first asked me to write a guest blog, I honestly felt a bit overwhelmed. When you work with doctors every week and see the growth that their practices experience, and the wonderful change that brings to their lives, the lives of their team members, and of their families–well, it’s hard to put all of that in words. It’s hard to express the enormity of the dramatic results we see everyday, and how rich that makes us feel.
I wanted to somehow capture how important this job is to me, and what exactly we do at the Scheduling Institute… And for the life of me, I couldn’t figure out how to do it all justice.
But it finally came to me. I will never be able to do justice to– in my own words–the impact of what we do. I’m not a writer. I know that a lot of people reading this are skeptics, but all I can say is… This is the one most important chance that you have in your entire life. This is the time to get fed up with mediocrity… With being bored… And to start doing something exciting and meaningful that will give you the future you deserve. So, let me tell you the story of one of my favorite clients, Dr. Bob Lalor, and allow his story to do the talking.
“Thank you for an exceptional experience! The highest of standards are exhibited with this practice. Professional, attentive, and informative every step of the way. Highly recommended!”
-Jose O. Owego, NY
“I felt like I was receiving the VIP treatment every step of the way. There is a level of service and customer care at Lalor that I have not experienced anywhere else!”
– James B. Endwell, NY
“I have been in the service business for 47 years. You folks have mastered the art of customer service that I have preached about for years. BRAVO! Just outstanding. Thank you for the service. See you soon. ”
-Tony B. Binghamton, NY
These are just a few of the raving reviews for Dr. Bob Lalor and the rest of the team at Lalor Family Dental.
So, do you want to know their secret? How, within two years, they were able to recruit 34 new team members, open a second location, create an in-house lab, and surpass their goal of 400 patients per month? (And no, that’s not a typo!)
My first hint is: Lalor Family Dental is doing a whole LOT of things right. Firstly, they make their patients feel like royalty with new patient gifts, televisions in each treatment room, pillows and headphones, and delicious refreshments. And I’m not just talking your standard cold beverages… This incredible Practice offers each of their patients freshly baked, warm chocolate chip cookies as they wait for their appointment! Can you say “WOW”?
But the “red carpet treatment” doesn’t stop there! Lalor Family Dental continues to put patients first by offering convenient appointment times (early morning, evening, and even Saturdays), whole family appointments, same-day emergency visits, and a myriad of services to cover every need—including general dentistry, orthodontics, teeth whitening, and more!
In case you haven’t figured out their not-so-secret recipe for raving fans and financial success, I’ll go ahead and say it outright… This office has perfected the patient-centric model! They’ve earned the lifetime loyalty of many, many patients thanks to their personal and exceptional approach. Dr. Lalor and his team of superstars even take the time to plan fun and engaging Patient Appreciation Events—like renting out the theatre for a free movie night and free concessions for 2,000+ patients!
I’m even more proud to tell you that this office’s generosity isn’t limited to their patients. They are also very generous in their donations to a number of organizations in their community—including the Boys and Girls Club Foundation, Davis College, The Retired Professional Firefighters Cancer Fund, Project Paw, and over 80 others. They take personal pride in offering a Free Dental Care Day to their community each year, and in serving the local Habitat for Humanity Chapter with their time and energy. Dr. Lalor’s team also puts a high value on education, and they are known to volunteer their time in classrooms—teaching children and teens about proper dental care and the adverse affects of neglecting your oral health.
As you can imagine, the dentists who share locations with these two phenomenal Lalor Family Dental offices must be having a very difficult time competing! But this office’s outstanding success comes as no surprise to me… From the first day that Dr. Lalor became a Scheduling Institute member, it was clear to me that his vision was centered on perfecting patient care and positively impacting as many people as possible—from his patients to his team members. I could see even then that Dr. Lalor was going to redefine the standard for high engagement.
It all started when Dr. Lalor saw Jay speak at a local event. Back then, the Scheduling Institute was just gathering momentum—we didn’t even offer On-Site Trainings! But when Dr. Lalor heard Jay’s message, he had an unmistakable “ah-ha” moment; he realized that he wasn’t yet reaching his full potential.
So, he immediately purchased the Self Study Kit. What’s more important—he had the discipline and drive necessary to implement the strategies in his office! Using the 5 Star Telephone System, his team began to maximize their telephone interactions with each new patient…. And soon, they saw a dramatic spike in their new patient numbers!
Alright… here’s my side note.
THE #1 MOST IMPORTANT THING to understand about engagement is that you need to be consistent. It is much more difficult to gather momentum when you are building and growing your business than it is to kill that momentum—which means that one reckless comment or bad meeting can ruin months of hard work and instantly take your team’s attitude from stellar to sour…
It is also important to remember that you can’t work extremely hard for one year, achieve great results—and then stop. It just doesn’t work that way!
That’s why Dr. Lalor has been with the Scheduling Institute for over ten years.
He has fixed his sights on a goal, and he is in it for the long haul. He didn’t just join for the Self Study Kit or for one telephone training, and then drop off the radar… He didn’t call the Scheduling Institute with hundreds of excuses and “I can’t afford it’s”. In fact, he works harder and harder every single year, and his results continued to increase exponentially. They are still increasing to this day!
Dr. Lalor recently purchased his third location, hired an anesthesiologist, upgraded his Practice management software, and moved his scheduling center to a new, different location. And if that sounds like a lot of work…. Well, you’re right! It IS a lot of work to be one of the top Practices, but it is also incredibly rewarding.
Dr. Lalor is now a part of our exclusive 5X membership. “It’s got me thinking bigger—bigger goals—and forced me to push myself. I have some things going on now that I never would have thought could happen,” he says. It couldn’t hurt to take a book from his page, right?
So, I’ll end with this… Some advice to anyone who’s considering stepping up their engagement—straight from the horse’s mouth:
“It’s worth it. I’ve gotten so much more out of the Scheduling Institute than I’ve paid for—at every single level, from Self Study Kit, to Platinum, to 5X. I have had exponential financial returns. So I’d say, join depending on where you are and what you need, and just continue to step up your engagement as you go along.”
–Dr. Bob Lalor
If your Practice has started to just feel like another boring job, and your results are stagnant, then listen up!!
It’s time for a change.
This is too important to NOT get it right… Because you don’t get a second chance at life.
It’s time to increase your engagement, your patient care, your impact, and your results– production, collections, new patients, EVERYTHING!
Call 866-917-2808 today, and my team and I will help you to take the next step on the journey to reaching your full potential…. It’s what we LOVE to do!!!
Thanks for reading! (I can be a bit long-winded!) I hope you’ll keep checking the blog for updates and information, and check out our website as well! (Pro tip: The “free practice rating” on our website is a GREAT place to start if you’re looking to increase your engagement immediately.)
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