Why Avoiding All Risk is the Biggest Risk of All


Consider this.

What if someone locked you in a box, and you were forced to live for years in the dark? What would you do? Wouldn’t you do everything you could to escape?

Well, what if I told you that you have, in fact, been locked inside a box? It’s true! But the scariest part is that YOU are the one who’s trapped yourself there! It’s called your comfort zone, and believe it or not, it’s the most dangerous place you can be.

The thing is, when you trap yourself in your comfort zone–a box full of fear and stagnation–you prevent yourself from ever taking necessary risks and achieving success. You doom yourself to a lifetime of plateaus and declines.

Day after day, it’s the same thing. You get up. Go to work. Go home. Go to sleep. Get up. Go to work. Go home. Go to sleep. You do this over and over again! Albert Einstein said that insanity is doing the same thing over and over again and expecting different results… And if you are living in your comfort zone, that’s exactly what you’re doing!

Since you’re so caught up in doing the same thing over and over again, it’s literally impossible for you to step back and gain some perspective on what you could do DIFFERENTLY to create CHANGE and improve your results. Sure, I get it– the box you’re in is comfortable! And the idea of breaking through is not only scary… It’s paralyzing.

But the problem is… If you don’t break through that box, you will never be able to GROW your practice. Growth is IMPOSSIBLE inside the confines of your comfort zone. Think about it… Over the past few years of doing the same exact thing… Have you seen significant and exciting growth in your Practice?

I can guarantee that if you’re truly being honest with yourself, the answer is NO.

Here’s the deal. You only get one life and one chance to make the most of it. If you really want to achieve the extraordinary things you dreamed about when you first started your practice, you’re going to have to take a deep breath, and start kicking down some walls.

You need to get OUT of your comfort zone and stay out. You need to start practicing your ability to make calculated risks, and then keep practicing… At first it will be scary, but you’ll soon experience an exciting rush as your business takes off, and then continues to grow over the next 20 years… In fact, the more “walls” you bust down, and the more risks and investments you’re willing to make, the bigger your growth capacity will be. It’s a nonstop loop! But first, you have to recognize that you’re STUCK and make the decision to break free.

So, are you ready to bust out of that tiny box you’ve been living in? Have you decided that your FUTURE is more important than maintaining that comfortable, risk-free zone?

If so, I’d encourage you to reach out to my team and myself for help. It’s the best first step you can take. We’ve been training doctors for over 15 years, and we can help you create a plan of action for growing your practice, increasing your production, and doubling your revenue… And it all starts after your very first training. Call 866-917-2808 today and ask about our tested and proven in-office phone training that dentists are calling the biggest “competitive advantage” in the industry.


Until next time,


Jay Geier

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